When there are two companies that sell the same thing, the company that has a better reputation will always get more business. This is because customers equate good reputation with good service. Customers pay for this. This article has some advice to help you create a positive business reputation.
Always follow up. This is really true if your business is bigger. It’s important to have them feel like you care for them, like they matter. You could opt for an automated solution to make sure that reach outs occur. Make sure you ask them to report in on their recent purchase experiences as well.
Have a good reputation by making sure an unhappy customers is satisfied. You will show customers you care by turning a bad experience into a positive one. If that change happens via online forums, that is even better. Other customers and prospects will see that you are proactive in addressing customers’ problems and will be more inclined to do business with you in the future.
Optimize web pages with essential key phrases to help your online reputation. Your company’s name is one good example. A majority of search engines will favor authoritativeness. If you are viewed by them as an authority, your site should rank highly in the SERPs.
Pay close attention to how you are perceived online. You don’t know when a negative comment is made so you have to check often. Do not let negative comments reach the top when people are searching for your company. Do your best to do this on a bi-monthly basis.
If you are holding a private promotion or sale, don’t make it public. This is very important, especially if you get a complaint and then offer a discount to help remedy the situation. You don’t need to post what’s going on with a complaint and then receive tons of them demanding free stuff from you.
Try to stay near your customers. For instance, if you know that a good amount of your customers visit a local restaurant on a regular basis, go there yourself. You can become acquainted with customers and give them the best service possible when you interact with them. People tend to express themselves more freely in a social environment, and that is where you can get to them know them on a personal level.
When searching for any mention of your company online, and then finding something that’s untrue, try petitioning the site owner asking them to remove it. If you are able to demonstrate that something is libelous, you may succeed in getting it taken down.
Many firms provide reputation management today. You have a lot to do, but trained individuals or companies can do things you haven’t thought of. Working in a team like this can go a long way to maintaining a good company reputation.
Managing a company’s reputation can take some effort. Damage control must happen quickly. A poorly managed reputation can result in a loss of clients and business. Thus, it pays to continue studying new ways to manage your reputation more effectively.